Interactive websites range in complexity from subtle weather forecast sites that ask for users' location to elaborate websites with user-generated content and interactive graphics. Small touches can add up and create a much more favorable environment for a business or blog.
In the modern world of business and multimedia, advertisements can be seen and heard nearly everywhere. Open any newspaper or magazine, listen to any radio station, or load any website, and it’s easy for you to see how crowded the marketplace is. Cutting through all that clutter and noise to actually reach consumers and sales leads is imperative for businesses, and oftentimes the key is in what words and phrases are used to grab a customer’s attention.
Mobile publishing is forcing the rules of journalism to change and evolve, but newspapers have been slow to adapt & according to BoSacks, magazines are having a really hard time defining their brands in the current landscape of the industry.
Google News continues to be a top traffic-driving source for publishers (though and oft neglected one) and Lucky magazine gets ready to debut a new e-commerce strategy.
Bloomberg Businessweek's creative and editorial teams are changing the way magazine covers are created and how Time developed a successful newsletter strategy.
Flipboard is debuting an update, one of its biggest since the app launched and online advertisers have been using new measurement standards to discern whether their ads will be seen by their target consumers.
Publishers are finding success with online explainer videos and a survey finds out how time-spent metrics are actually viewed and used.
You’re always looking for a fresh idea that will jumpstart profits and get your target audience buzzing with excitement about your company. While there may be numerous ideas that you are tossing around in your head to accomplish these goals, one of the best ideas is to make innovative use of mobile apps in various facets of your business.
The Huffington Post is teaming up with a creative agency to help with content creation and Copyblogger demonstrates how to create content that elicits an emotional response from readers.
BoSacks speaks out on hope for the future of the magazine industry and how to optimize content for humans.