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LinkedIn Group Roundup: December 10 - 14

Written by Bianca Teixeira on December 14, 2012

Every week, we’ll scour through LinkedIn forums, group discussions and original content articles to bring you the topics that have the message boards in a tizzy. With over 135 million users, there are going to be some thought-provoking opinions and discussion-generating claims flying all over the network.

This week we’ve dug up conversations about the proverbial death of SEO, office supplies that might not make the 2013 cut, social media platforms and more. And of course, the comments that continue to keep the discussions relevant.

Is SEO Dying?

Asked in the 48,446 member-strong SEO SEM Social Media group just 12 days ago, this discussion has already amassed almost one hundred comments. Saday Kumar started the conversation by commenting that the regular updates of Google is killing all SEO strategies and wondered if this meant that SEO is on its way out.

Popular opinion was not that SEO was dying but merely diversifying thanks to ever-changing environments.

Adam Murray Quote

Lara Roberts • Traditional SEO is indeed taking a backseat to more 'authentic' SEO which certainly includes more organic legs and roots within a natural sharing environment for users. Search Engine authority in any genre cannot be established without natural authority being achieved with your customer base – so in effect, SEO is dying as far as un-natural tasks to rank. SEO will always be present, but may include more authentic measures as the strategy.

Adam Murray • "It's not a matter of is SEO dying, the question becomes how much can you invest in SEO vs. other traffic means? Everybody thinks they can create quality content but what's rising to the top these days isn't quality, just something better written than before which is bound to be targeted with a future update."

Brad R. • "SEO is evolving not dying. The days of worrying about keyword percentages and black hat techniques are over. Focus on proper website development, great content, informational page titles, and think of Meta descriptions as your 30 second elevator speech your well on your way to evolving too. If SEO professionals begin to educate clients and employers on the importance of content and social media then traffic, clients, and profit will come."

What Are The Best Social Media Platforms for Businesses?

Six months ago Silvia Ghita put out the question to the group Social Media Marketing and its 488,528 members are still posting ideas as recently as yesterday.

Obviously, a lot of the same networking platforms were discussed (Twitter, LinkedIn) with people arguing the merits of sites like Pinterest and Facebook. One thing that was agreed upon by all was the fact that owners need to look at their own businesses to determine which platform would work best for their goals.

Charlotte Barnes

Diti Asiag Berrevoet"I think your social media platforms have to be effective, fit your business and the goals you want to achieve. Pinterest for example, it's a fun platform on the rise no doubt however, it doesn't match every type of business. You have to be very visual to be successful on there. In theory, it all leads to exposure I suppose but how much time is wasted in the process? I'm on Google+ mostly because it's supposedly good for SEO but I don't see much action on there. It seems most people are on there because it's Google, not because of the amazing results."

Rebecca Haden • "Google+ and Twitter send the most traffic and the best leads, with Pinterest and LinkedIn up next. I think it's true that being everywhere is good, but you can't realistically do a great job everywhere. It makes sense to put some effort into as many platforms as possible and watch your analytics and leads to see which ones are worth committing the resources."

Charlotte Barnes"Via.Me is a great site for businesses of all sizes. You can post to directly Twitter and Facebook at one time, or just to Via.Me. Since it’s a smaller site, you are more likely to end up on the explore page, unlike on Instagram, and get exposure to a whole new set of users! There's a bunch of clutter out there, and Via.Me helps brands weed through it."

If You Don’t Design Your Career, Someone Else Will.

This original content article was written by Greg McKeown and shared over 3,500 times. In it, McKeown offers a list of eight steps that can be taken over the holidays to review and rethink your career and what you can do to force improvements in the New Year. Before someone else does.

An example of step number eight that spurred a lot of commentators to mention that it was possibly the most important:

Greg McKeown Quote

Step 8: Decide what you will say no to. Make a list of the "good" things that will keep you from achieving your one "great" career objective. Think about how to delete, defer or delegate these other tasks. Emerson said, "The crime which bankrupts men and nations is that of turning aside from one's main purpose to serve a job here and there."

And a couple comments on the story:

Paul F.   "Good piece. We need reminding that we define our careers, they doesn't define us. They are merely a manifestation of our skills over time in the marketplace. Ultimately you can change your career or discard it for a new one. These things are possible albeit difficult and often nerve wracking, but the realization of the possibility is a huge bargaining chip in any negotiations in which you endeavor."

Richard H.  "When I ran my court reporting agency, its fast growth and fast-growing responsibilities caused me to feel as if the company owned me, instead of the other way around. Greg's advice here is excellent...we can easily get lost in our own professions if we don't keep our priorities straight and solidly defined."

What’s The Different Between a Blog and an Online Magazine?

Posted in the group Magazine nine days ago, Lorraine Phillips asked some 31,995 members to help explain the differences between a ‘regular’ blog and online magazines. Reaffirming that she’s not talking about magazines that are also offered digitally or flipbooks, members used a multitude of examples to maintain that there are clear-cut things that set the two apart.

Michael Assad Quote

Michael Assad"I often wonder about this as well. I would say that the main difference between a blog (in the traditional sense) and an Online Magazine is that a blog is a sequential series of articles with a sidebar for tags, authors, links, etc. An Online Magazine can be a blog, but it can also be more than that."

Liz ZookI run an online magazine. I would say it is a magazine in blog format. We have three published writers and three new writers that have not yet had something published. I consider us a magazine because our main features are regularly published. We have different regular features that are published around the same time every month (sometimes bi-weekly). We have extra columns that are published less often. And we also publish short little posts about random stuff that we like. We use Wordpress because it's easy. We have a header that rotates our most recent artists and fashion designers, but the rest of the articles are on another page.

Leyla Preston"Personally, I believe there is a simpler distinction between a blog and an online magazine (I have website designers converting my Motherhood Diaries' blog into an online magazine for parents). I think a blog is much more of a personal platform for thoughts, feelings and general ideas and processes relating to the author's emotions and experiences at that time. For an online magazine to succeed as an online magazine, in my opinion, the author will probably need to expand his/her mindset to appeal to a larger audience, thus pulling information/data from a broader spectrum of resources. I think including as much factual information, as well as personal information in the form of a blog to complement the online magazine, will help change the look and feel of the site as a whole."

15 Things That Won’t Make It To The 2013 Office.

Without mentioning how she came to these fifteen conclusions, author Naomi Simson, lists the archaic devices that will most likely not be found near our desks in the New Year in this original content article.  As someone with an infinite love for Staples and anything they sell, this article was a little depressing. Examples include photocopiers, liquid paper, filing cabinets and my beloved Rolodex.

Interestingly, Simson also lists a few things that have already descended into extinction like typewriters and rotary dial phones.

Marc Miller Quote

Marc M.  "With all our marvelous technology making life wonderful too many people can't write or proofread what they've written. The Internet is overflowing with typos, misspelled words, sentences missing words and poorly structured paragraphs."

Peter F.  "With the arrival of skype I hope to see the end of being stuck in traffic going to meetings between sites. Then to have to drive back to where I am based. So no more claim forms for distances driven either."

Megan S. "Some of this list are things that are pretty much already obsolete, others are on target to be obsolete or at least used very infrequently. With the advent of cloud based technology, faxing via computer, etc...I am able to go entire days, even weeks without touching a piece of paper or a pen for work purposes. My address book is entirely virtual. I do not own a filing cabinet-all my work and notes are "filed" electronically using Microsoft OneNote. I have a cloud based storage for files which enables me to work productively from any location with an Internet connection. I venture to say it could very well be the office building itself that may be in danger of extinction."


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