Why some publications continue to pay for editorial promotion on Facebook and how web analytics have changed newsroom culture.
Trying to turn content cynics into card-carrying believers? Metrics can be your best friend – but what is the best way to measure content and show its successes?
Why some publishers haven't gone mobile yet, the best social media monitoring tools available and the print vs digital debate rages on.
Ad Age rounds up the most successful movies inspired by works of journalism, GQ teams up with Fiat to release a special edition car and Gawker redesigns to improve display ad CPM.
Save time and money with these pre-launch tasks.
Some online publishers are deliberately turning away from the desperate scramble for page views in favour of attracting a small but dedicated audience. Is it smart to focus on quality over quantity when it comes to your readership?
ComScore’s insights provide more incentive than ever to go digital. Here are 5 great reasons for your teams to invest in upping your digital content.
ESPN: The Magazine tries sponsored content in print, the Huffington Post brings real-time native advertising to its homepage and publishers take a hit in search traffic.