Extend the reach of your Special Issue Publications through digital in-house marketing.
This week LinkedIn is abuzz with original articles outlining the important of content marketing, great employees and the unfortunate lack of effort from Time Inc.
Great magazine content is a matter of personal taste: one person’s must-read feature is another’s total yawner. So the challenge for publishers who want to find and engage their ideal audience is to get the right content in front of the right eyes. In the world of online publishing, one of the ways to do that is through content personalization.
Last week, we chose to skip doing a LinkedIn roundup because it seemed like there were exactly zero discussions happening anywhere on the social media site. This week however, discussions around the site were pretty lively.
Highlighting feature content and photos, breathing new life into older content and quickly responding to news and events are the top benefits of Tumblr for magazines. Here are ten titles that use Tumblr to the best of its abilities.
Is print dying? It’s a question that inspires hot debate these days. Truthfully, things haven’t been looking good in recent years. But over the last few months, print – in the magazine world, at least – seems to be experiencing the beginnings of a rally.
With the success of Unbound Media, I am sold on the value of content marketing. It’s efficient, effective marketing, it provides value to your industry and it’s fun. The concepts in Brandscaping really helped to crystalize content marketing for me, but the book takes it much further. Andrew Davis gets this stuff better than anyone else out there, and if you are a magazine publisher or marketer, Brandscaping should definitely be at the top of your reading list.
They say that a picture is worth a thousand words. But what about a pin? For magazines, a pin on Pinterest can be priceless.
It amazes me how companies who produce content for a living are not leading content marketing craze. The content isn’t the problem, but the marketing part is. Whether is an outdated website, a boring newsletter or a non-existent social media strategy – there are so many content marketing opportunities that magazines aren’t using to their advantage.
While mobile and tablets are all the rage right now, your website is still your primary discovery vehicle for your audience - and UGC is the engine.