Ignore the website at your peril. As social media and tablet usage grows, links to your content are getting shared at a rapid pace. These links go back to your website and people don't have patience for a crappy one.
Sponsorship is a trend that isn't going anywhere anytime soon. In fact, agencies devoted strictly to cultivating target sponsorships for clients are becoming more prominent but is sponsorship a turn-on or turn-off for audiences?
A LinkedIn discussion thread entitled "Will 2012 see the beginning of the end for traditional publishing?" sparked a lively debate about the future of print. Here's a summary of seven months and over 400 comments with key themes and arguments highlighted.
Ten is a good number when it comes to making lists. Much like Goldilocks’s porridge choice – it’s not too big and not too small – it’s just right. On the topic of making mistakes in media – specifically digital magazines – the list surely could go on and on.
When we set out to host a party here at Agility, we decided that we wanted a room full of magazine people to help us celebrate the launch of Unbound Media, and also to share with us their thoughts and experiences on magazines in the digital space. What makes an event worth attending?
When it comes to selling ads online, you have to keep in mind that your audience probably isn't as tech-savvy as you are.
Let's face it, writing for online is not the same as writing for print because people read differently on the web.
There's no question what Ad Club's annual Magazine Day is about. Picture a room full of Toronto's leading magazine publishers, account reps, stacks and stacks of free magazines and plenty of booze. You really can’t go wrong. The Agility team joined in, sponsoring the after party at the very glamorous Arcadian Court. This year’s featured key note speaker was Andrew Davis from Tipping Point Labs who spoke on the theme ‘The Future of Print is Digital’.
Following Andre's PodCamp presentation on traditional publishers going online, we talked to some of the attendees about their thoughts on traditional vs. online magazines.
Following up on my last post about the O'Reilly Tools of Change for Publishing Conference, another keynote talk on the "5 new rules" continues to ring true for me.