This week in Great Reads, Gawker gets serious about e-commerce, a lesson from the book industry and Vice performs an impressive feat.
With the range of digital devices expanding over the past few years, publishers have had a hard time keeping up. But to hold onto – and build – readership, it’s vital for publishers to go where their audience goes. Audiences has been going increasingly mobile, with many major news sites reporting that 30% to 50% of their traffic now comes from phones and tablets.
Haul videos aren’t new. In fact, they’ve been around since 2007. So if they've been around for over 5 years now – why write about it? Because according to Drew Davis, author of Brandscaping, the trend hasn’t peaked yet. Although many advertisers have stepped up to sponsor some of the more popular haul stars or create their own branded versions – we haven’t seen the total destruction of this trend yet.
One of the key differences between print content and online content, is the ability to have a meaningful, real-time conversation between content producers and their audience. Here are a couple of quick ways to make sure that connection remains as strong as possible.
In my opinion, you are going to get your biggest bang for your buck with mobile web. Most marketing these days is centered around social media and SEO. This is going to get you more traffic, most of which will be coming to you via the mobile web.
It's been a couple weeks since SXSW Interactive wrapped up and I've had some time to think about the various sessions and talks I attended. One big theme that continues to stick in my head was around branded content. We touched on it during our Monetizing Digital Content for Online Publishing panel so it was pretty satisfying seeing it come up as a major theme at SXSW.
Online video consumption is skyrocketing, with U.S. Internet users accounting for tens of billions of monthly video views according to comScore.
As far as recent sites go, Pinterest is by far one of the most talked discussed. But some of that discussion has been positive.
Following up on my last post about the O'Reilly Tools of Change for Publishing Conference, another keynote talk on the "5 new rules" continues to ring true for me.