Best of Bo this week discusses the winners from American Society of Magazine Editors' cover contest, newspapers that lie about their circulation numbers, and Time Inc shrinking.
Best of Bo this week discusses the slow revolution of digital, the advertising hustle of sponsored posts and Ad Age's manhunt for each news outlet responsible in fraudulent reporting during the Boston bombings.
Photographer Rick Smolan created a content brand (a day in the life,) and for the last three decades it has powered a machine of innovative brand relationships that resulted in profitable, high-quality, published materials.
The who, what and why behind a successful blog launch.
A lifestyle magazine released a 2013 calendar that's a stellar example of Brandscaping between a media company, a car manufacturer and a community college. But the Brandscaping doesn’t end with these three partners.
Best of Bo this week discusses paywall reflections in the NYT, content soon telling YOU what to read and Forbes is killing it in native advertising.
Niche is always better when it comes to magazines, especially now. Here are the ten best niche magazines, created especially for the utmost eccentric and dedicated readers.
We caught up with The Kit's editor-in-chief Christine Loureiro to ask a few questions about the magazine's presence at Toronto Fashion Week.
Best of Bo this week discusses new circulation requirements, ideas to keep Time Inc afloat and editors are getting pushing into apps.
Best of Bo this week discusses the magazines getting 'nichier', women's magazines joining the 21st century and more articles about Time Inc.