If the secret to a successful digital strategy came down to one word, it would planning. If you plan effectively the rest will follow. You can’t just wing digital. It just doesn’t work that way. There are too many moving parts. You need to test, and then you need to test again!
Unbound Media attends the Canadian Cover Awards celebrating the best covers and circulation in print magazines.
Best of Bo discusses the best topics from a week's worth of BoSacks newsletters. This week we cover used business models, printing companies and online magazines.
Advertising campaigns have come a long way from the booze-induced ideas of a Mad Men office. Today, in order to create something that will have a lasting effect on the public, you need an idea that will go viral.
BoSacks publishes a daily e-newsletter that delivers timely industry news to over 11,000 subscribers and has the honour of being the longest running e-newsletter in the world. Every week, we’ll post the three best newsletters of the week.
In order to save time, break down work tasks easily and assess whether or not you’re hitting your milestones, follow these nine steps to organize your content for launch.
It's never a good idea to pit your web and print content up against each other. Instead, web content should enhance and complement your print properties. Here are five tips to get the most out of your web content.
Interning is a huge part of the media industry. Unpaid, under-utilized and just plain…
Haul videos aren’t new. In fact, they’ve been around since 2007. So if they've been around for over 5 years now – why write about it? Because according to Drew Davis, author of Brandscaping, the trend hasn’t peaked yet. Although many advertisers have stepped up to sponsor some of the more popular haul stars or create their own branded versions – we haven’t seen the total destruction of this trend yet.
About 600 people registered to attend nextMEDIA, which wrapped earlier this week with the Digi Awards. But before the glitz and glamor of the awards show, Canada's top digital executives congregated at the Carlu for two full days of learning about what's next in media and advertising. Unbound Media caught up with Executive Director Mark Greenspan and a couple of panelists.