As Peter Drucker said in 1954, “The purpose of a business is to create and keep a customer.”
In today’s highly competitive business environment small companies must be agile and responsive in order to compete with bigger players in the market, as well as attract a loyal customer base.
Heat-mapping is a great tool for gaining valuable insight into your visitor's browsing patterns and content engagement. This simple but powerful tool can not only help you better understand your viewer but also better manage your content to make it as appealing and useful to the viewer as possible.
At the end of April this year, Twitter announced that ordinary people (at least in the U.S.) could pay to promote their tweets. The potential seemed huge, but what would people actually do with Promoted Tweets? Fast forward a few months to early September, and a man made news by paying to promote a tweet complaining about British Airways losing his luggage. He eventually got his bags back, and had a slew of BA haters supporting him along the way.
Six easy steps to catch digital mistakes before they happen.
There is substance behind the sometimes over-used buzz words “engage”, “listen” and “connect”. When it comes to your online strategies, these action items are almost synonymous with social media.
David Baker is the Vice-President of Marketing & Digital for Family Communications Inc. David helps this lean and mean independent publisher compete with the big boys in the parenting and bridal markets. Baker talks about how moving to Agility's Magazine Suite has increased traffic and engagement for ParentsCanada and Canadian Bride.
ZOMG! Your magazine isn’t online yet???!!! Don’t worry - there’s no reason to be embarrassed – when everyone else in the world has become bored with their online experiments you’ll be the one saying “I told you so.” Right? Here are the top 10 reasons that tell you it's time to take online a little more seriously... Seriously.
The difference between flipping through the pages of a magazine in print and browsing an online version, is the difference between making a phone call 10 years ago versus today.
As we all know, the publishing industry is experiencing what many perceive as a drastic technology change. The shift from traditional physical consumption to digital is well underway. There's a battle between traditional physical publisher fighting for the old ways versus the new "techno-futurists" who want nothing more than an extinction event of those old ways. Funny thing, we've seen this before and although we are going through some evolutionary and potentially painful change, we'll probably be ok and end up better off.