Tina Brown is leaving The Daily Beast, the New Yorker tries out native advertising and Rolling Stone takes full advantage of sales from its controversial Tsarnaev cover.
British Vogue enters the classroom to teach students about magazines, Time Inc. tries to lure in advertisers with reader data and Details taps bloggers for native ad content.
Even with the vast quantities of free magazine-style content on the internet, dedicated readers will open their wallets for high quality reading material that they know will be worth their time
The magazine with the most digital subscribers, People magazine preps for launch of new pricing model and Rolling Stone gears up for branded content.
The Washington Post is selling native ads for print, AdWeek ponders Tina Brown's future and why men's magazines are beating out their female counterparts when it comes to content.
CPM is one of the primary ways that online display ads are priced. It is the amount of money a publisher charges for 1,000 impressions of an ad, where an impression is counted each time an ad is loaded. Here's how to boost it without drawing the ire of your audience.
Online publishing is changing course and the future is looking infinitely more promising – thanks, in part, to the Washington Post's new owner Jeff Bezos.
The New Yorker dives in to its archives, Condé Nast teams up with Amazon for a new subscriber service and British Vogue nets its most profitable year ever.
With publishers looking for new revenue sources and brands seeking new ways to connect with consumers, it’s not surprising to see sponsored content and other native strategies taking off.
Ad Age rounds up the most successful movies inspired by works of journalism, GQ teams up with Fiat to release a special edition car and Gawker redesigns to improve display ad CPM.