Interactive websites range in complexity from subtle weather forecast sites that ask for users' location to elaborate websites with user-generated content and interactive graphics. Small touches can add up and create a much more favorable environment for a business or blog.
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Ad Age declared that 2012 should have been called the Year of Native Advertising and Inc. predicts that 2013 is the year it's going to take off for real. Native advertising is big news – and it could be the start of a major shift in marketing trends.