Interactive websites range in complexity from subtle weather forecast sites that ask for users' location to elaborate websites with user-generated content and interactive graphics. Small touches can add up and create a much more favorable environment for a business or blog.
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The Tyee crowdfunds its goal to go national, an increase in magazine readership and Google launches some competition for Flipboard.
The world’s best-known publications have turned to online paywalls to recoup some of the lost revenue from newspaper sales and advertising. But while it’s become the norm for media outlets like the Wall Street Journal and the Globe and Mail, it might not be the best tactic for remaining relevant in a rapidly changing media landscape.
Even with the vast quantities of free magazine-style content on the internet, dedicated readers will open their wallets for high quality reading material that they know will be worth their time
With publishers looking for new revenue sources and brands seeking new ways to connect with consumers, it’s not surprising to see sponsored content and other native strategies taking off.
In the ever-shifting world of digital magazine publishing, new experiments in monetization seem to crop up on a weekly basis.
Innovations or platforms are a step in the right direction and lead to better performing and higher-yielding advertisements.
This week LinkedIn is abuzz with Google's love affair with content marketing, digital magazines and the technology available for digital magazines on a tablet.
Besides money, what else can a magazine hope to gain from their website?