Heat-mapping is a great tool for gaining valuable insight into your visitor's browsing patterns and content engagement. This simple but powerful tool can not only help you better understand your viewer but also better manage your content to make it as appealing and useful to the viewer as possible.
Five media events that will help you with your digital media strategies.
Magazines Canada's new advertising toolkit includes research from the publishing industry's most up-to-date resources. The toolkit includes a document about trust, and maintains that, "Without trust, media relationships are ineffectual."
Complete the Publishing Future survey to help us get a better understanding of what future success for publishers looks like.
The “how” of connecting in an online world.
BoSacks pens Meredith as print's poster child, how to make money in publishing using augmented reality and why Next Issue won't solve all of the industry's problems.
Content marketing, a relatively new term, explored and defined by the experts.
Discussions include frustration over the lack of resources for designing digital magazines, defining social media in a couple of words and Popular Science magazine disabling comments on its website.
How to employ Facebook's underused tools to promote list engagement for your brand.
Three simple tricks to pull together a community on Facebook.