Alex Espenson is a business writer who focuses on growing small businesses, content marketing, and social media.
In the modern world of business and multimedia, advertisements can be seen and heard nearly everywhere. Open any newspaper or magazine, listen to any radio station, or load any website, and it’s easy for you to see how crowded the marketplace is. Cutting through all that clutter and noise to actually reach consumers and sales leads is imperative for businesses, and oftentimes the key is in what words and phrases are used to grab a customer’s attention.
Corporate social responsibility (CSR) is becoming more prominent in business strategies as the social standards evolve and consumers become invested in charitable causes.
Online reviews can make or break your business. Here's a simple guide to get you started on improving your business' online presence with reviews.