Chris has spent the bulk of his career breaking everything he can get his hands on, from simple microsites to enterprise level eCommerce engines and CMS platforms, enforcing the idea that making something better is about building in quality before it has the opportunity to fail. Chris has built relationships with customers in the healthcare/pharma, publishing, and financial markets in both agency and client-side roles.
Unsecured platforms and sensationalism are a dangerous mix. Like, $136 billion dollars dangerous.
LinkedIn endorsements are allowing people to collect accolades like so many trophies on the mantle. But how meaningful are they, and why should we pay attention to them?
Do content aggregators dilute the brands of the publishers they partner with? Is it worth obscuring your presentation layer if it means attracting more eyeballs?
This whole Instagram/Content Ownership thing is a mess, no? Of course it is. It's nothing all that new though. Here are some of the larger issues that make ironing it out a pretty difficult task.
One of the key differences between print content and online content, is the ability to have a meaningful, real-time conversation between content producers and their audience. Here are a couple of quick ways to make sure that connection remains as strong as possible.
It used to make a lot of sense to provide programs, flyers, and other niche paper material to people attending events and such. But that was the past. Here's why it makes sense for these types of publications to move online.
Scrutinizing how people consume content online is just as important as ensuring the quality of that content. The same discipline that influences aircraft control layouts, urban planning, and instruction manual design can be used to improve some of the oft forgotten aspects of content presentation for digital publications.
In a world where publishers are doing everything they can to maximize their product offering, could the solution be to minimize content as much as possible?
Search has evolved in the last few years. So why is it that we still can't find what we're looking for?