Maxym is a fourth year University of Toronto student, and he'll be graduating soon as a digital enterprise management specialist. Outside of Agility, he works with a startup venture that aims to connect investors with entrepreneurs. Mayxm loves music; he DJs and collects vinyl.
As Peter Drucker said in 1954, “The purpose of a business is to create and keep a customer.”
In today’s highly competitive business environment small companies must be agile and responsive in order to compete with bigger players in the market, as well as attract a loyal customer base.
Heat-mapping is a great tool for gaining valuable insight into your visitor's browsing patterns and content engagement. This simple but powerful tool can not only help you better understand your viewer but also better manage your content to make it as appealing and useful to the viewer as possible.