Rachel Sanders is a Vancouver freelance writer, editor, broadcaster and photographer.
It’s been a challenge for publishers to catch up to the escalating mobile trend. But there are many publishers that do recognize the mobile shift and are working to make their magazines mobile-friendly.
Even with the vast quantities of free magazine-style content on the internet, dedicated readers will open their wallets for high quality reading material that they know will be worth their time
With publishers looking for new revenue sources and brands seeking new ways to connect with consumers, it’s not surprising to see sponsored content and other native strategies taking off.
To stay afloat these days, publishers of all kinds are expanding their definition of publishing. With print advertising continuing its descent, magazines are seeking revenue in new places. A key part of this strategy seems to be finding ways to expand across different platforms.
In the ever-shifting world of digital magazine publishing, new experiments in monetization seem to crop up on a weekly basis.
With tablet ownership rates steadily increasing, publishers are finding new ways to increase the appeal of their tablet editions – to attract new readers and offer more to the ones they already have.
Lately more publishers seem to be lowering their editorial walls. It’s a trend that presents some obvious challenges, but it’s also been leading to some interesting developments in online publishing.
Some online publishers are deliberately turning away from the desperate scramble for page views in favour of attracting a small but dedicated audience. Is it smart to focus on quality over quantity when it comes to your readership?
As magazines scramble to adapt to a changing publishing environment, one of the growing and evolving areas of interest is e-commerce.
The magazine industry is in transition, but it’s been showing hopeful signs in recent months. Increasingly, there are success stories about magazine publishers diversifying and thriving.
According to a new report by Adobe, video has enormous potential for social engagement. New innovations in video are starting to bring that potential to publishers’ online platforms.
While some publishers are languishing as their ad revenue continues to evaporate, others are innovating at a rapid pace. Branded content is one of the areas that’s been seeing a lot of new developments.
Social media has been both a curse and a blessing for publishers over the past few years. In the new media landscape -- where blogs and social networks have scooped huge swaths of readership – many traditional publishers have withered and died. It’s increasingly clear that social media needs to be a well-considered part of a publisher’s business operations.
It’s hard out here for a publisher. Even the giants of publishing need to find ways to strengthen the business side of their operations.
Great magazine content is a matter of personal taste: one person’s must-read feature is another’s total yawner. So the challenge for publishers who want to find and engage their ideal audience is to get the right content in front of the right eyes. In the world of online publishing, one of the ways to do that is through content personalization.
Publishers have been struggling for years to figure out how to modify their comments sections in ways that encourage comments while weeding out trolls and spammers. The last few weeks have seen a surge of discussion around the subject as several online publications roll out new comment systems and strategies.
With the range of digital devices expanding over the past few years, publishers have had a hard time keeping up. But to hold onto – and build – readership, it’s vital for publishers to go where their audience goes. Audiences has been going increasingly mobile, with many major news sites reporting that 30% to 50% of their traffic now comes from phones and tablets.
Ad Age declared that 2012 should have been called the Year of Native Advertising and Inc. predicts that 2013 is the year it's going to take off for real. Native advertising is big news – and it could be the start of a major shift in marketing trends.
Is print dying? It’s a question that inspires hot debate these days. Truthfully, things haven’t been looking good in recent years. But over the last few months, print – in the magazine world, at least – seems to be experiencing the beginnings of a rally.
The meteoric rise of the tablet just might signal the beginning of a magazine renaissance. One thing’s for sure: tablet users don’t mind paying for reading material. But digital ad spending isn't enough to replace the loss of print ad revenue. Can e-commerce bridge the gap?
Paywalls are all the rage lately. Over the past few months they’ve been popping up in front of online news at an unprecedented rate. Is this the answer to the newspaper industry’s woes?
In the modern media world, readers aren’t just readers anymore. Contemporary readers, especially younger ones, expect their participation to be welcomed.
Yes, news reading is back in style. And the trend is starting to pay off. With this year's new developments in tablet technology, digital magazine subscriptions are seeing significant increases.