Interactive websites range in complexity from subtle weather forecast sites that ask for users' location to elaborate websites with user-generated content and interactive graphics. Small touches can add up and create a much more favorable environment for a business or blog.
Mobile publishing is forcing the rules of journalism to change and evolve, but newspapers have been slow to adapt & according to BoSacks, magazines are having a really hard time defining their brands in the current landscape of the industry.
Google News continues to be a top traffic-driving source for publishers (though and oft neglected one) and Lucky magazine gets ready to debut a new e-commerce strategy.
Bloomberg Businessweek's creative and editorial teams are changing the way magazine covers are created and how Time developed a successful newsletter strategy.
Flipboard is debuting an update, one of its biggest since the app launched and online advertisers have been using new measurement standards to discern whether their ads will be seen by their target consumers.
Publishers are finding success with online explainer videos and a survey finds out how time-spent metrics are actually viewed and used.
The Huffington Post is teaming up with a creative agency to help with content creation and Copyblogger demonstrates how to create content that elicits an emotional response from readers.
BoSacks speaks out on hope for the future of the magazine industry and how to optimize content for humans.
Hubspot recently posted a great article that outlines how to get long-term ROI on content.
The publisher of Lapham's Quarterly talks to Nieman Journalism Lab about the state of small magazines & Digiday explores why publishers are increasingly covering and curating feel good stories.