You’re always looking for a fresh idea that will jumpstart profits and get your target audience buzzing with excitement about your company. While there may be numerous ideas that you are tossing around in your head to accomplish these goals, one of the best ideas is to make innovative use of mobile apps in various facets of your business.
Let's look at three of the greatest mobile app success stories so far in 2014 to see what lessons we can learn from each.
As Peter Drucker said in 1954, “The purpose of a business is to create and keep a customer.”
Whether you have a desktop site, a mobile site or a combination of the two, here are the key questions you need to ask to make sure you’re catering to your mobile users.
In today’s highly competitive business environment small companies must be agile and responsive in order to compete with bigger players in the market, as well as attract a loyal customer base.
When weighing the merits of an iPhone versus an Android, buyers usually consider things like design, user interface and operating system more than device-specific apps. It's the latter, however, that can really make or break a phone during everyday use.
Heat-mapping is a great tool for gaining valuable insight into your visitor's browsing patterns and content engagement. This simple but powerful tool can not only help you better understand your viewer but also better manage your content to make it as appealing and useful to the viewer as possible.
When you’re faced with the task of generating original, new content on a regular basis, it can be pretty daunting especially when you’re stuck for ideas. Here are some good places to look for inspiration.
An easy way to learn more about your readers – and their reading habits – is by taking advantage of Google Analytics and the metrics that it offers.
Online reviews can make or break your business. Here's a simple guide to get you started on improving your business' online presence with reviews.