Gauging the magazine industry's reaction to putting ads on covers and fixing the online advertising models for media brands.
When weighing the merits of an iPhone versus an Android, buyers usually consider things like design, user interface and operating system more than device-specific apps. It's the latter, however, that can really make or break a phone during everyday use.
The truth and consequences of native advertising & the medium is still the message 50 years later.
Condé Nast's new programmatic marketing team, a study looks into news consumption habits and how development trends have impacted magazines.
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The future expansion of online shopping seems inevitable, and it's poised to make our lives more and more convenient.
Chatelaine reigns as Canada's top consumer magazine and publishers are paying for video ad views.
The hopefulness of journalism startups and measuring the success of magazine performance.