Bo interviews Ogden's publisher, changing content to keep up with consumption habits and the necessity of a digital strategy.
Defining the role of the modern publisher, 2013 media trends that you may have missed and successful marketing for circulation and newsstand growth.
Few topics have polarized the publishing industry like paywalls whenever its brought up in conversation. Regardless of which side you lean towards, the last couple of years have seen a lot of different experiments in charging for online content - some successful, others not so much and some yet to be seen.
Facebook reigns as king of social media, successful paid content models and Hearst sees record-breaking revenue and profits.
Magazine cover trends of 2013, the loyal subscribers of hobby magazines and debating the value of journalism.
Each week Unbound will roundup the best of the blogs regarding all things publishing and content marketing. We're kicking of this new feature with some great tips for your content marketing efforts, the heroic plans that the New York Times has in store and how reader comments can make advertising dollars.
Something interesting is happening, or about to happen, in the digital publishing industry with respect to supply and demand.
Ad Age declared that 2012 should have been called the Year of Native Advertising and Inc. predicts that 2013 is the year it's going to take off for real. Native advertising is big news – and it could be the start of a major shift in marketing trends.